/*GOOGLE ADSENSE INTEGRATION (DONT MESS WITH THIS)*/ The Bradlees Archive: New London, CT - N Frontage Road

Welcome to the Bradlees Archive

[SITE UPDATE: 22 APRIL 2021]

This site is still very much so in development. Most of our articles at this time are brief and only serve to highlight where exactly Bradlees locations could be found. Individual write-ups on each location will be coming shortly. In the meantime, check out our complete list of Bradlees locations, found in our Interactive Store Directory. Please feel free to leave comments and share any stories or memories you may have, as we'd love to hear from you!


Thursday, April 22, 2021

New London, CT - N Frontage Road

New London, CT - 351 North Frontage Road


Opened: 1958
Bradlees on N. Frontage Road

Closed: 1982

Presently: ShopRite (Original Building Demolished)


This location opened in the New London Mall in 1982, after moving from the chain's original location just across I-95. Bradlees served as one of the mall's two anchors replacing Two Guys, with the other anchor being The Outlet Store, which was replaced by Marshalls in 1985. 


Following Bradlees' closure, the New London Mall struggled to compete with the nearby Crystal Mall in Waterford, and most of the mall's original building was destroyed with the rest of the property being redeveloped into an open-air shopping center with Shop
Rite coming in as the plaza's main anchor. 


Press photo covering Bradlees' opening in the New London Mall © Gordon Alexander, The Day 1982



Satellite Imagery showing the redeveloped New London Mall
Satellite Imagery showing the original New London Mall

Ad from the Two Guys closing sale (Dec 1981) © The Day


Satellite Imagery showing the redeveloped New London Mall
Satellite Imagery showing the redeveloped New London Mall